Interim leadership
The first 90 days of an interim CMO
Interim leaders are hired to change something quickly. The first 90 days decide whether they do.
Days 1–30: Listen and stabilise
Meet the board, the sales leaders and the team. Find the two or three issues that matter most and settle the function.
Days 31–60: Decide
Agree the operating model, the budget shape and the measures that will prove progress.
Days 61–90: Deliver
Ship visible wins, hire or restructure where needed, and leave a plan the business can run without you.